How social media can connect your charity with those in need

Amy Soullier on 31st Jan 2018

How social media can connect your charity with those in need

Social media is about making connections. It’s about knowing who needs your services – and helping them to find you. Your charity’s Facebook and Twitter pages can help you reach those who you might otherwise miss. They’re a way of keeping in touch with your service users, and finding out how your help has benefited them. And, of course, your charity’s Facebook and Twitter pages are a way of showcasing what you do best so that others want to join, donate and help.

Here are two key benefits of your charity’s social media efforts.

Social media is perfect for reaching local people who need your services.

We can often think of social media as a vast, global network, with billions of users. But well-managed charity Facebook and Twitter pages can become a local hub, reaching local people. There are a number of different ways to achieve this.

Reaching those who aren’t mobile or who you might not physically see can be hard. But social media is the ideal way to broadcast your services, and give people the opportunity to access them. And, most of the time, it’s free.

Social media is perfect for reaching those who can donate time and money

Your charity’s Facebook and Twitter pages are not just a way of advertising your services. They are also a way of showcasing your charity’s skills and achievements, and showing what your charity does on the ground. In a world where time is short and money is becoming scarcer, a great Facebook or Twitter page can demonstrate why your charity is worth donating time or money to.

Establishing and maintaining a healthy social media network takes time and work, but we can help you set it up. We can post on your behalf, ensuring that your posts have the best chance of reaching those in need. Please contact us for further information.

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