Social media is about making connections. It’s about knowing who needs your services – and helping them to find you. Your charity’s Facebook and Twitter pages can help you reach those who you might otherwise miss. They’re a way of keeping in touch with your service users, and finding out how your help has benefited them. And, of course, your charity’s Facebook and Twitter pages are a way of showcasing what you do best so that others want to join, donate and help.
Here are two key benefits of your charity’s social media efforts.
Social media is perfect for reaching local people who need your services.
We can often think of social media as a vast, global network, with billions of users. But well-managed charity Facebook and Twitter pages can become a local hub, reaching local people. There are a number of different ways to achieve this.
- You can optimise posts for your locality, so that people who live in your area see your posts
- You can tag local people who you know, and ask them to share the post. This will bring your post to the attention of a network of local people
- You can tag locations close to you, which will push your posts to other people who have tagged this location
- You can link your page to Google maps, with a clearly marked location and address
- You can connect with other groups and organisations in your locality, commenting on their posts and sharing them.
Reaching those who aren’t mobile or who you might not physically see can be hard. But social media is the ideal way to broadcast your services, and give people the opportunity to access them. And, most of the time, it’s free.
Social media is perfect for reaching those who can donate time and money
Your charity’s Facebook and Twitter pages are not just a way of advertising your services. They are also a way of showcasing your charity’s skills and achievements, and showing what your charity does on the ground. In a world where time is short and money is becoming scarcer, a great Facebook or Twitter page can demonstrate why your charity is worth donating time or money to.
- Photos and videos of what you do and people you have helped (with their permission, of course) can show that your work is real and vibrant
- Stories about those you have helped, with photos and comments by those who feature in the stories, can show how your charity is making a difference
- Your charity’s Facebook and Twitter pages show that you are visible and easily accessible. You can be contacted easily, and having faces as well as names makes you approachable
- You can easily and quickly ask for specific requests – time, money, or something else such as a lift to an event
- You can create a community of supporters who you can contact easily with updates, news, photos and videos.
Establishing and maintaining a healthy social media network takes time and work, but we can help you set it up. We can post on your behalf, ensuring that your posts have the best chance of reaching those in need. Please contact us for further information.
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